Cleaning Service Marketing: Where to Invest Your Marketing Dollars
Did you know that well over 80% of all users search for a service online? It’s true, and the percentage grows steadily with each business quarter.
What does this mean for your cleaning business?
Put simply: invest in online marketing!
Investing your marketing dollars in online marketing means investing in making sure that your potential customers find your business first! To be the first one among your competition whose phone will ring, online marketing is the way to go.
Easier said than done, though. That’s why you have to have the digital marketing professionals specializing in cleaning service marketing for businesses in San Diego, the rest of SoCal and beyond.
Now, let’s break it down, step by step – here’s where to invest your online marketing dollars.
Build an optimized website
Some people would argue that having an optimized website isn’t important for a cleaning business. They would go on to say that word-of-mouth recommendations count the most. But imagine this: your businesses is referred to a person by their friend or neighbor (your satisfied customer), so the person searches for your name and lands on your website. The website takes ages to load, there’s a ton of text that looks terrible on their mobile device (cause who’s using desktop these days?).
So what do they do?
Hit the back button.
No one (and I repeat) NO ONE has the time to wait for your website to load. If it takes longer than a few seconds, they will hit the back button. Fact. No matter how highly recommended you were.
So, first things first.
Optimize for mobile
Google has been rolling out its mobile-first index and it’s affecting more and more websites. Not only does your website have to be optimized for mobile, it has to be responsive on different mobile devices and have its features intact (especially the booking form, right?).
Keep it neat
In other words, invest in high-quality website design. Consult with a cleaning service marketing professional and choose something modern, yet simple and uncluttered. Think about it as a first impression – an ugly website is as off-putting as a salesperson in a creased shirt.
Keep it conversion-focused
What is the one thing you want your website visitors to do? Click on the booking form and fill it out. That’s your conversion goal. Your website should be designed in such a way to facilitate the accomplishment of that goal. In other words, website design and web copy serve to nudge the prospect client towards the booking form, gently and naturally.
Offer incentives to new customers
You have a couple of seconds to convince a potential customer to hire you. So why not offer them an incentive the second they land on your website? Discount rates for first-time customers work like a charm, and are super easy to set up in the form of a pop-up ad.
Manage your online reviews
Online reviews are the virtual word-of-mouth. That’s why your cleaning service marketing San Diego expert should go above and beyond to manage your online reviews.
It all starts with you, though.
Boasting a 5-star online reviews profile for a cleaning business starts with providing excellent services. Then, you shouldn’t be shy to ask for reviews from loyal satisfied customers. Be sure to thank everyone who left a review.
What about negative reviews?
There’s always a chance a customer will leave a less than favorable review. The trick is not to get discouraged or try to justify yourself – always apologize and ask for feedback. Offer a re-clean free of charge. Show that you are willing to go an extra mile to meet each and every client’s expectations.
Your competition might be leaving a ton of false negative reviews to kill your online reviews profile. To deal with that situation, hire an experienced cleaning service marketing San Diego professional to sweep your profile clean.
Be smart about retargeting
Even if you got a person to visit your website, they may not convert into a lead. But, you know they are interested in your service, so you can use retargeting ads. They will appear to people who’ve searched for a cleaning service and landed on your website. Down the line, regular exposure is likely to sway them over to your booking form.
AdWords, AdWords, AdWords
AdWords is great tool for cleaning service marketing because it brings in only those people who have the intent to hire a cleaning service. With AdWords, you don’t have to convince a person that they need a cleaning service. The only thing you need is to set up the AdWords account properly and write great copy that will convince the prospect customer to hire you and not your competitors.
San Diego Cleaning Service Marketing experts with proven experience
Maid Optimized Marketing is run by an experienced team of SEO mavens. We’ve been working with different companies in different industries for over half a decade before deciding to specialize in digital marketing for cleaning services. We’ve already ranked a number of cleaning businesses way above their competition and are going to use the know-how to do the same for your business.
Reach out to Maid Optimized Marketing and choose between our Sweep Away, Mop Away and Dust Away custom packages!