Maid Case studies

Case Studies

"MaidThis" - Los Angeles Cleaning Company

case studies

65% increase in residential cleaning inquiries

case studies

320% increase in revenues over one year

case studies

First-page rankings for all major industry keywords

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More efficient spending of marketing dollars

About

case studies

MaidThis! caters to all residential homes and AirBNB rentals throughout the Los Angeles and Orange County area. They are a bonded and insured cleaning company that uses certified independent maid contractors. MaidThis! has the best and most Amazon and Google Reviews in the Los Angeles area and have been serving hundreds of homes for well over 5 years now.

Strategy

The biggest issue with MaidThis! was that they were not tracking their analytics in any shape or form. Therefore, we couldn’t pinpoint the best areas to invest marketing dollars to see the most optimal amount of online lead generation.

So the very first steps were to:

- Set up Google Analytics with conversion goals to track spending and website form
leads.

- Set up user conversion tracking to see what the traffic did once it got to the web
site to be able to distinguish higher points of conversion on the website.

- Enable call tracking on their website to track what sources and mediums people
were calling from.

After gathering a 3 months’ worth of data, we were able create a well-informed plan about where to invest their marketing dollars. These are the areas we discovered through analyzing the data:

- Search engine optimization. Focusing on keywords associated with maids and
cleaning services. Also, focusing on each individual neighborhood throughout
the Los Angeles and Orange County area.

- Google Adwords. Similar to SEO, focusing on the keywords but also making sure
our competitors do not rank in the ads above our organic results.

- Facebook marketing and lead generation. A pure, trackable focus on cleaning in
quiries using third party forms to capture a specific funnel-targeted audience
comprised of MaidThis’ ideal customers.

- Conversion upgrades of their website. Organizing the functionalities an
Calls-to-Action (CTAs) on the website. Making the website 100% mobile friendly
and speeding the website up for lower bounce rates and more conversions.

Case Studies

"No More Chores" - Toronto Canada Cleaning Company

case studies

320% increase in website traffic

case studies

104% increase in users visiting their booking form

case studies

95% increase in overall revenue

About

case studies

MaidThis! caters to all residential homes and AirBNB rentals throughout the Los Angeles and Orange County area. They are a bonded and insured cleaning company that uses certified independent maid contractors. MaidThis! has the best and most Amazon and Google Reviews in the Los Angeles area and have been serving hundreds of homes for well over 5 years now.

Strategy

No More Chores had absolutely no organic presence with Google or with Google Local in the maps section. We knew that was the first priority that needed to be addressed because mostly everyone searches in Google to find their cleaning company. We also needed to design a user-friendly website that was made to convert customers from all the traffic No More Chores was receiving.

These are the first steps we needed to take:

- Create a responsive website with many call to actions to convert more
customers.

- Search engine optimization. Optimize the website in Toronto and surrounding
areas for cleaning keywords and get them ranked in the top 3 of the maps
section, which is the highest converting area in Google.

- Create a targeted content marketing strategy that focuses on long-tail
keywords with blogging and silo pages. Also, create educational pieces to
assist in helping the customer choose the best cleaning company.

- Facebook marketing and lead generation. A pure, trackable focus on cleaning
inquiries using third party forms to capture a specific funnel-targeted audience
containing No More Chores’ ideal customer of all ages.