Proper Use of Meta Tag for Cleaning Company Websites
If you are new to cleaning service SEO, you may get a bit confused about some of the terms used in the field. One of those words that get thrown around often are meta tags.
So, what are meta tags and how are they used? This handy guide should answer all the basic questions you may have, as well as show you how you can properly implement a meta tag for cleaning company SEO campaigns specifically.
Behind the Scenes
In the shortest terms possible, meta tags are little lines of code which web developers and SEO experts use for marketing purposes. These tags help the search engines figure out what your website is about and rank you with the other competitors in the niche.
However, even though these tags are mostly oriented towards the search engines, some of the most important ones actually have a two-fold purpose – help the search engine determine your relevance and attract customers. This is the reason why a meta tag for a cleaning company website (and other types of sites) has to be a coherent unit, rather than a bundle of relevant keywords jumbled up together.
Most Important Meta Tags
There are numerous different meta tags you can use to define your website more closely, including the language, the author, geographic region, and a whole lot of other tags. However, not all of these are equally important and equally useful to your cleaning company site, especially if SEO is your goal.
Most SEO experts agree that there are two must-have meta tags for cleaning company websites – title tag and meta description in the descending order of importance.
The title meta tag is, predictably, at the top of the HTML code of your website. It will be displayed on the title bar of your browser, but that is not the most important thing about it. The title you choose to put in the meta description will be used as the most relevant factor when determining your search engine rankings, so choose this one wisely.
When choosing your title, make sure that it is shorter than 60 characters (that’s including the spaces), as well as that it accurately represents what your website and content are about (cleaning services). Make sure to include the keyword you want to rank for in there (for example “housecleaning service”, “maid service”, etc.), but don’t stuff it with keywords, lest you get penalized by the search engine.
One common mistake used by overeager beginners is using superlatives in the title, as well as putting in more than one title tag hoping for a ranking boost. Stick to one well-written title tag with your most important keyword woven in.
When it comes to cleaning companies, a proper title tag would look something like this <title>Professional Maid and Cleaning Service San Diego</title>
You may be a bit disappointed to learn that a meta description does not influence ranking and wonder why do it in the first place. Well, this is where the other aspect of meta tags’ importance comes into play. If you have a well-constructed meta description, it will attract the customers to actually click on your page. In other words, the meta description influences the click-through rate (CTR). You need to provide a brief description of the content your customer can expect from the page they are about to open.
Just like the title meta tag, the description needs to follow certain rules. First of all, the length should not be longer than 150 characters (again, including the spaces). That’s around 20 words where you need to incorporate some keywords with the description.
A professional cleaning service may want to use this format for their meta description <meta name=”description” content=”Providing flat rate professional cleaning services to people in San Diego who value their time and money.”>
Other Important Meta Tags
These meta tags are always at the heart of every SEO strategy and will most likely be used on your website as well. However, there are other tags which are less common, but may have some impact on your rankings, like the meta content type, which informs the search engine about the type of content the page contains, or the viewpoint, which is becoming more and more relevant due to the different devices used to view websites.
Meta tags may be largely invisible to your eyes, but they pack quite a punch where it counts – behind the scenes, so don’t disregard them.